About Company

Benefit Systems is the creator and operator of the first multi-branded loyalty program platform in Ukraine – MAXI. MAXI Program will soon become the most capable and powerful sales stimulation tool for the Retailers in all of Ukraine.

MAXI is shaped by characteristics of local retail market, designed to become top of the wallet card for all members of the household. Bonus system of the MAXI CARD allows individuals to earn on their everyday purchases such as grocery shopping, clothes and goods purchasing, extending to more substantial transactions as traveling, electronics and booking holidays. Then cardholders enjoy the freedom to redeem their collected bonuses like cash in whole of the MAXI Network as they wish.

The Merchant partners of MAXI program are enabled to understand and analyze their databases and shopping behavior, targeting each segment with individual offers thus start building a true customer relationship on the MAXI Platform.

With close launch date MAXI has already partnered with 20 Retail groups from all key sectors. Number of outlets will be around 500 in 3 big cities at the Big Launch in spring 2011. Target is to grow to 3000 outlets in 18 months. The number of cardholders at the Launch is expected to be more than 600,000 which will grow to 1,000,000 cards within 6 to 9 months. 3 years perspective is 5 million cardholders.

Ambitious strategy of MAXI is founded on Shareholders’ financial dedication of 8 million USD into the project together with the vibrant team that is lead by international experts in loyalty marketing in Retail sector and Payment Card systems. Chairman Jurg Weber and CEO Irem Tuzunalper have extensive experience of creating, launching and expanding loyalty programs in Turkey. Among their accomplishments are Advantage Card, the loyalty card program that reached 1 bln usd in card spending, and World Card, resulting in 8 bln usd in card spending with 6 million credit cards.

See the rules of MAXI loyalty program here.